Mark Edmondson, our amazing colleague, is releasing his new book “Learning Google Analytics – Creating Business Impact and Driving Insights”.
Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4’s new cloud integrations enable more data activation, linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations.
Learn how to use Google Analytics to make impact on your business bottom line. We will go through three specific use cases from the book, on how Google Analytics 4 integrates with Google Cloud to activate your data.
This event is for you who is CMO, part of product teams, head of data and analytics, or head of digital.
Want to learn more about the book? Find it here.