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17. januar 2023 - 15:00-17:00

An afternoon with Google Cloud: Learning Google Analytics

Google Cloud

Sankt Petri Passage 5 1165 København

Update: Registration has closed.

Want to hear why Google Analytics 4 is the most modern data model for digital marketing analytics, and learn how to use the tool optimally to make the most use out of your data? Then come join us at the Google Office in Copenhagen.

Mark Edmondson, our amazing colleague and Google Analytics expert, has released his book “Learning Google Analytics – Creating Business Impact and Driving Insights”, and due to the great interest in our online book launch, we are expanding the book launch with a physical event.

Mark will present some use cases from the book and as an extra secret, he will teach you how to use GA4 to make an impact on your business’ bottom line.

We have also invited our friends from IIH Nordic, who are top specialists in online marketing and web analytics. They will give some insights into web analytics, and will also present their take and use of GA4 as well as how to be successful with the tool.

Sounds interesting? Secure your seat now for an insightful afternoon all about Google Analytics 4 you won’t regret.

This event is for you who is CMO, part of product teams, head of data and analytics, or head of digital.

Want to learn more about the book? Find it here.


Welcome and introduction
IIH Nordic: Privacy, Insight and activation – GA4 today and tomorrow

Steen Rasmussen og Robert Johnson

Presentation of use cases from the book

Mark Edmondson, Principal Data Engineer, Devoteam

Networking and book signing



Mark Edmondson

Principal Data Engineer, Devoteam


Robert Johnson

Head of Analytics and Cloud Marketing Solutions, IIH Nordic


Steen Rasmussen

Co-founder and Director of analysis, IIH Nordic

17. januar 2023 - 15:00-17:00

An afternoon with Google Cloud: Learning Google Analytics